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Matcha

MATCHA! 100% Certified Organic

Curious about the next “it” beverage?

 Look no further: It’s called matcha green tea — and the health benefits are astounding! 


 Heralded by top nutritionists, health experts and even popular among health-conscious celebrities, matcha is not your typical green tea. This high-grade, finely ground, concentrated green tea has been traditionally used in Japanese tea ceremonies for hundreds of years. This is called ceremonial matcha.

As a fat-burner and even a cancer-fighter, matcha leaves other teas in its dust. Numerous studies have shown that naturally occurring chemical compounds in matcha are anti-carcinogenic by inducing cancer cell death and inhibiting cancer cell growth. Matcha is also rich in antioxidants, has free radical-scavenging activity and encourages your body’s natural detoxification systems.  What more could you ask for? 


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Health Benefits

 Matcha is the world's most precious and unique tea.  It is powdered green tea.  In Japanese, the word "cha" means tea, and the word "ma" means powder.  The quality of the Matcha can be known in several ways:  a bright green color, and the aroma should be softly vegetal. 


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WHAT IS MATCHA GREEN TEA?

 Matcha is a shade-grown all natural, powdered Japanese green tea made from the finest tea leaves. Extremely high in antioxidants, amino acids, and other nutrients, it has been the focal point of Zen- Buddhist Monks for over 800 years as a revered form of art, instrument for meditation, and ingredient to health. 


 Matcha is one of the most unique teas on the planet, obtaining its tremendous health properties through careful growing, cultivating and processing. Unlike other teas, Matcha undergoes a number of additional steps in the production cycle before it makes its way to your cup, including: shade growing, hand picking, stem and vein removal, and granite milling into a fine powder. 


 So, Matcha is ground into a fine powder, which means you are consuming the entire leaf when drinking Matcha or enjoying a food or beverage made with Matcha. Matcha Tea  drinkers receive 100% of the benefits of the whole tea leaf, enjoying its Super Antioxidant Boost, Amino Acids, Vitamins, Minerals, and of course Fiber. 


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Tea field

MATCHA HEALTH BENEFITS

THE HEALTH BENEFITS OF MATCHA TEA

 
We all know that green tea benefits are amazing, but when you consume matcha, you consume all of green tea’s benefits in the most concentrated form — and the health benefits are amplified! 


The secret behind matcha’s super strength is found in its polyphenol compounds called catechins, a type of antioxidant found in superfoods like green tea, cocoa and apples. 


Valued for being more catechin-dense than most items, green tea provides unbelievable health benefits for people who regularly drink it. And this is especially true of matcha, a concentrated powdered form of green tea. 



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CERTIFIED ORGANIC MATCHA!

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Amongst its many health benefits, Matcha…

 

  • Matcha Is rich in fiber, chlorophyll and vitamins.


  • Matcha Tea Enhances mood and aids in concentration.


  • Matcha Provides vitamin C, selenium, chromium, zinc and magnesium.



  • Matcha Green Tea Lowers cholesterol and blood sugar.
  • Matcha Tea Is packed with antioxidants including the powerful EGCg.


  • Matcha Boosts metabolism and burns calories.



  • Matcha Tea Detoxifies effectively and naturally.


  • Matcha Green Tea Calms the mind and relaxes the body.


  • Matcha Green Tea Prevents disease.



  • Matcha tea is an easy and simple way to add powerful health benefits to your everyday diet.



Matcha is a shade-grown all natural, powdered Japanese green tea made from the finest tea leaves.

Matcha is a shade-grown all natural, powdered Japanese green tea made from the finest tea leaves.

8 HEALTH BENEFITS OF MATCHA GREEN TEA

1. Matcha Green Tea May Help Prevent Cancer

 Research has shown that green tea consumption can reduce the risk of cancer. Some of the specific cancers where risk reduction has been scientifically demonstrated include:

Bladder cancer: A study of 882 women showed that the risk of urinary bladder cancer was significantly reduced in women who consumed matcha.
Breast cancer: A meta-analysis of multiple observational studies found that women who drank the most green tea had a 22 percent lower risk of developing breast cancer. Also, they had a lower chance of breast cancer consuming green tea compared to consuming black tea.
Colon and rectal cancers: A study of 69,710 Chinese women aged 40 to 70 years old found that green tea drinkers had a 57 percent lower risk of colorectal cancer. An inverse association with regular tea drinking was also observed for rectal cancers.
Prostate cancer: One large study found that Japanese men who drank five or more cups of green tea per day had a 48 percent lower risk of developing prostate cancer.

According to the National Cancer Institute (NCI), the catechins in matcha green tea (EGCG, EGC, ECG and EC) are so powerful that they may actually help prevent cancer, potentially making match one of the top natural cancer treatment options out there. (6) While it might seem outrageous that regularly drinking something as common as green tea can put you at a lesser risk, it’s not that far-fetched. The NCI provides the following explanation:

The chemicals in green tea, especially EGCG and ECG, have substantial free radical-scavenging capability. They have also been proven clinically to protect cells from DNA damage caused by reactive oxygen species.
Tea polyphenols have been shown to inhibit tumor cell development and induce apoptosis (cancer cell destruction) in laboratory and animal studies.
The catechins in green tea activate detoxification enzymes, such as glutathione S-transferase and quinone reductase. These enzymes are praised for preventing tumor growth.
Lastly, research has revealed two additional findings. The catechins in green tea not only protect against damage caused by ultraviolet B radiation, but also they can improve immune system function.

That’s a pretty impressive list of attributes, right? If that were all matcha could do, that’d be a lot. But it does a lot more than prevent cancer.  





2. Matcha Green Tea Promotes Weight Loss

 When it comes to boosting your metabolism and helping with weight loss, science shows that few things are more beneficial than matcha green tea. A study in the American Journal of Clinical Nutrition compared the effects of drinking one bottle of oolong tea containing 690 milligrams of catechins versus drinking one bottle containing 22 milligrams of catechins. In the study, 35 healthy Japanese men with similar BMI and waist circumference distributions were divided into two groups. 

The researchers gave one group the 690 milligrams of tea and the other group the 22 milligrams of tea. After 12 weeks, they observed that body fat mass, BMI, body weight, subcutaneous fat area and waist circumference were all “significantly lower” in the 690-milligram catechin group than in the 22-milligram group. Even more astounding were the modifications in LDL levels due to the dramatic decreases in body fat mass and total fat area.

From these results, researchers confidently concluded that because drinking tea containing 690 milligrams of catechins for 12 weeks reduced body fat, consuming catechins could aid in the prevention and improvement of many diseases — especially obesity. 





3. Matcha Green Tea Benefits Exercise Performance

 Another fascinating aspect of matcha green tea is that clinical tests suggest it can help speed recovery in athletes whose focus is high-intensity workouts like burst training. It’s also been shown to reverse cellular damage caused by oxidative-nitrosative stress. Oxidative-nitrosative stress is just a fancy term for the internal imbalance of free radicals and antioxidants. And this imbalance ultimately destroys cells, prevents their repair and causes disease.

A study published in Basic and Clinical Pharmacology and Toxicology evaluated the potential affect EGCG had on mice with chronic fatigue syndrome that were forced to swim for six minutes a day over a period of 15 days. After this intense activity regimen, researchers discovered that the animals experienced significant increases in oxidative-nitrosative stress and tumor necrosis factor-alpha levels, which is a biochemical marker for cell death. Astoundingly, by administering continual dosages of EGCG, the researchers found that both of these alterations were completely reversed...




4. Matcha Green Tea The Best Food Source of Disease-Fighting Catechins

 According to Harvard research, green tea is the best food source of a group of antioxidants known as catechins. Research has shown catechins to be more powerful than both vitamins C and E in stopping oxidative damage to cells. They also appear to have other disease-fighting abilities.

It wasn’t until a decade ago that researchers discovered that one type of tea may be more beneficial than another. To test the hypothesis that matcha is more catechin-dense than other green teas, researchers from the University of Colorado Springs conducted a comparison study between matcha and other common green teas by utilizing a process that separated mixtures into their individual parts using various mediums.

Published in the Journal of Chromatography, the results were groundbreaking. The researchers discovered that, “The concentration of EGCG available from drinking matcha is 137 times greater than the amount of EGCG available from China Green Tips green tea, and at least three times higher than the largest literature value for other green teas.” 





5. Matcha Green Tea Contains High Levels of L-Theanine for an Alert Calm

 Matcha is said to induce a feeling of alert calm due to its mix of L-theanine and caffeine. L-Theanine is a relaxing and nondietary amino acid found pretty much exclusively in teas from the Camellia sinensisplant. By drinking matcha you can increase your levels of L-theanine and promote alpha waves, which lead to a state of relaxed alertness. L-theanine has been shown to benefit patients diagnosed with anxiety by increasing levels of dopamine and GABA in the brain.

Matcha contains up to five times as much L-theanine as regular green tea (20 milligrams versus four milligrams). Full-blown sunlight diminishes L-theanine while shading enhances it so the shading techniques farmers use when growing tea for matcha make it richer in L-theanine.  





6. Reduces Heart Disease Risk and Hypertension​

 According to a Harvard review of recent studies, green tea may lower LDL cholesterol and high triglycerides, and thereby reduce the risk of death from heart disease and stroke.

One of the studies demonstrating just that involved 40,530 Japanese who drank more than five cups of green tea a day. They had a 26 percent lower risk of death from heart attack or stroke and a 16 percent lower risk of death from all causes than people who drank less than one cup of green tea a day. Another study found that people who drank the largest quantity of green tea had a 28 percent lower risk of coronary artery disease than those who drank the least green tea, and black tea had no effect on heart risk at all.

The antioxidants in green tea can help block the oxidation of “bad” LDL cholesterol, increase “good” HDL cholesterol and improve artery function. A recent Chinese study showed a 46 percent to 65 percent reduction in hypertension risk in regular consumers of oolong or green tea compared to non-consumers of tea. 





Close up of tea leaves

7. Matcha Green Tea Lowers Type II Diabetes Risk

 Type II diabetes is a chronic condition that affects the way the body processes blood sugar or glucose. I’ve discussed how type II diabetes can be reversed with proper lifestyle and diet changes. Adding matcha to your life can be one of the ways that you can help to reverse diabetes or keep it away in the first place.

A study published in the Annals of Internal Medicine evaluated the effects of drinking coffee and tea on Japanese adults from 25 communities across Japan. Specifically, researchers looked at consumption of coffee, black, green and oolong teas and physician-diagnosed diabetes. The study found that consumption of green tea and coffee was inversely associated with risk for diabetes after adjustment for age, sex, body mass index and other risk factors.

Another study published in the American Journal of Clinical Nutrition evaluated the effects of green tea and green tea extract on glucose control and insulin sensitivity. Researchers found that green tea consumption decreased fasting glucose and A1c concentrations. The green tea also led to a significant reduction in fasting insulin concentrations. 





8. Matcha Green Tea Detoxifies the Body

 Matcha’s rich green color is the result of high chlorophyll levels. Chlorophyll is a type of plant pigment responsible for the absorption of light in the process of photosynthesis, which creates energy. The fact that matcha is carefully shade-grown makes it significantly richer in chlorophyll when compared to other teas.

Chlorophyll doesn’t just make matcha a vibrant color — it’s also a very effective detoxifier that can aid in the elimination of unwanted toxins, chemicals and heavy metals from your body. Chlorophyll increases the blood’s capacity to deliver oxygen and other nutrients to cells within the body, which helps the body regenerate and cleanse itself at the cellular level. Consuming a daily cup of matcha is an easy way to incorporate detoxification into your everyday life.

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100% Certified Organic

Additional Information

 Organic tea from other countries is known to contain lead in their soils and this transfers to the tea grown there.  However, Japan not only originated Matcha, but it is an excellent source for Matcha because of their careful growing practices for tea. 

The organic Matcha fields for this tea are the Toyota and Kagoshima areas at an elevation of 2000 feet.  This is high grade cooking Matcha and is designed to be combined with food or beverages. This is how the Japanese consume Matcha - using it daily in food rather than drinking ceremonial grade Matcha.


 

Purchasing New Earth Tea Organic Matcha is important since you consume the entire leaf in powdered form. 

One full serving is the equivalent of 10 cups of green tea. 

There are warnings about how much Matcha Tea is safe to consume. 

This is not a problem when the Matcha Tea  is not only organic, but also from Japan as Our New Earth Tea is. 




New Earth 100% Certified Organic MATCHA TEA is one of the most unique teas on the planet.

New Earth 100% Certified Organic MATCHA TEA is one of the most unique teas on the planet.

We hope you enjoyed Our Matcha! Page

 New Earth Teas  have only the finest, gourmet, certified organic, non GMO tea and herbs. (Our certification is from OEFFA.) We have searched the world for the high end flavor of each tea. And after selecting the perfect tea, then think about the quality of the water. Structured Water improves the flavor of tea, and all other beverages. 

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